Administration Marketing Concentration, BA

The Business Administration: Marketing Concentration provides students with a solid broad-based foundation in the functional areas of marketing, finance, accounting, and management; an understanding of the business environment to include the legal, economic, behavioral, human resource, ethical, and international aspects; technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize. Opportunities may exist in the following positions: social media manager, social media analyst, digital advertising analyst, digital content designer, data manager, marketing specialist, sales account manager, advertising account manager, digital marketing manager, customer relations manager.