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BA in Marketing

San Ignacio College

The Marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics and business fundamentals. Students in this program develop the necessary tools to understand consumer behavior, concepts related to segmentation, and positioning strategies. Students will also learn how to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement, and promotion plan.
TUITION FEE

$41,000

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