Bachelor of Arts in Fashion Marketing

The global fashion industry is constantly evolving to capture the zeitgeist and dynamism of expanding consumer markets. The Fashion Marketing course examines the key theories and professional skills required to establish a career in this sector. The course draws upon the academic strength of the Faculty of Business and Law and the creative environment of the Fashion division in the Faculty of Arts, Science and Technology to provide a rigorous depth of knowledge of industry relevant skills. Students will have the opportunity to participate in ‘live’ external projects, shows and exhibitions, as well as international study trips to fashion capitals like New York. Students will have the opportunity to work on consultancy modules as a group as well as individual projects which allow them to develop a diverse portfolio of work, helping them to transition from a student to an industry professional by the time they graduate.