Bachelor of Science in Art and Design Management

Virginia Marti College of Art & Design

The Art and Design Management program is designed to produce a convergence between art and business management for the design industries and the creative departments of corporations. In addition, the program explores the entrepreneurial and strategic aspects of design and art in the corporate environment which exposes students to the 21st-century global market demand for experiential learning, critical thinking, innovative design thinking, and fluid intelligence. The program curriculum is designed for a student to master the business and management side of art-based design enterprises in order to organize the ongoing creative processes, bridge art and design with corporate objectives of growth and revenue, and develop marketing strategies that enable innovation and creativity. The program covers 12 quarters taken through 48 months; however, the program can be completed in 36 months by attending year-round.