The Masters in Marketing is an one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing programme which will prepare graduates for roles in marketing, branding, product development, sales, market research and international sales practice. In our recent survey of graduate employment, c.90% of graduates are now in employment in positions such as digital marketing, CRM, brand management, sales, advertising, public relations and international sales and marketing development.