With the focus on entrepreneurship this programme has been developed to embody innovative commercial enterprise fashions for a digital age and grant you with the knowledge and abilities in key factors of the commercial enterprise of music, where the mantra ‘change equals opportunity’ holds true.
The course covers core aspects of the music industry ranging from cultural and historical perspectives, analysis and forecasting, legal frameworks and revenue streams to planning, budgeting, marketing and honing digital media skills across a wide variety of industry scenarios such as artist management, publishing, e-music and live event management