Business Administration - Marketing

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behavior, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions.