BSc Marketing

Marketing is the lifeblood of every organization, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organization, the marketing function is crucial in today’s global economy. Marketing is fun also. The programme creates graduates with the knowledge, skills and competencies essential to function as high-calibre contemporary marketing professionals, both nationally and internationally. This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Management, International Marketing, Advertising, Market Research, Digital Marketing, marketing Promotion, Sales Management and Services Marketing.