Students specializing in this area will develop the ability to create designed content, from initial conceptualization through final realization. This content will be aimed at multichannel distribution, flowing between static and dynamic media, as needs dictate. Visual designers are at the forefront of the burgeoning fields of UI/UX design, the essential experiential and interactive components underlying an ever-changing digital world. It is their skill that makes the interplay of text and image come alive, and it is their skill that creates engaging experiences for the target audiences.